Retailer guide

Variety sells, not quantity

One of the most common mistakes in retail is buying too much of a single design. Here is a better way to plan your stock.

Buy 10–15 designs, 3–4 colours each

A wider spread means every customer finds something new, and you are not left holding a pile of one design at the end of the season.

Start with smaller quantities across more designs, watch what moves in the first week, then re-order the winners on WhatsApp.

Split your budget across daily wear, office wear, festive and wedding so you can serve every customer who walks in.

Kids wear, menswear and home furnishing add-ons raise the value of every visit and bring the whole family into your store.